4 Key Trends Influencing Retail Holiday Sales in 2017:
M-Commerce Investments on Display
Online sales will continue to grow, but mobile technology will play a more prominent role than in years past as retailers seek new ways to generate sales and collect strategic data.
How Low Can You Go? Discounting is the New Full Price
Retailers, especially in the mid-range soft goods categories, will push deep discounts to attract the increasingly value-oriented consumer.
Retail Pop-Up Strategies Intensify
Short-term pop-up retail concepts will be more prevalent and more tech-oriented, with retailers seeking new modes of experimentation and landlords warming up to the benefits of shorter-term tenants.
Pop-Ups Go Industrial
Short-term warehouse space has become a solution to the problem of seasonal surges in inventory levels and excess costs that result from them.